
RE-IMAGINING A CLASSIC ATTRACTION
In 2009 we were commissioned by TwoFour Broadcast and Virgin Media TV to re-imagineer a tired and failing seaside waxworks museum into a brand new interactive tourist attraction which would appeal to a new audience while staying true to its core theme of Cornish myths and legends.
The project entailed a complete makeover of the existing attraction including a complete visual re-design, re-brand, demolition and new construction, new electrical systems, sound systems as well as a new direction with brand new content, themes, lighting, music and sound effects, live actors, animatronics, projection effects, smoke and haze and placemaking. Everything from casting, wardrobe, makeup, script writing, lighting design, properties, construction, branding, technical planning and installation, re-launch and a complete re-decoration was handled by a huge team of creatives, technicians, performers and producers.


BUCCANEER BAY
Early on we developed a narrative and script which could be delivered by live performers as they lead guests through the attraction.
We segmented Buccaneer Bay into three zones to allow easy navigation and control of guest throughput. In the first zone ‘The Cornish Coves’, guests would encounter ‘Scallywag’ the Boatswain who would lead them through a variety of stories until they reached zone two, ‘Old Penzance’, where ‘Anne Bonny’ the plague wench would lead them down the alleyways of the old town and into her ‘plague house’.
After a horribly close encounter with the disease, guests would be given a choice – whether to enter The Sunken Village of the DAMNED, or bypass it and go straight to zone three ‘The Neptune’, where ‘Captain Calico Jack’ would teach them how to steer his great pirate ship through the high seas.

THE SUNKEN VILLAGE OF THE DAMNED
Drawing on research into Cornish myths, the tale of a village beneath the sea was selected as the theme of the new scare attraction, to be named The Sunken Village of the DAMNED. During the experience guests would venture to the bottom of the sea and encounter the ghostly denizens of the sunken village, including legendary pirate ‘Davey Jones’, a macabre seaweed covered bell ringer named ‘Brother Grim’ and ‘Killigrew’ an oversized giant pirate zombie wielding a huge hook.
The Sunken Village of the DAMNED was deemed a critical success by the public on opening day. Its mix of intense atmosphere, tension, storytelling, impact and distraction scares, plus unique effects combined to create Cornwall’s first scare attraction.
DUNCAN BANNATYNE
Working in partnership with TwoFour Broadcast and business guru Duncan Bannatyne, the project was filmed as the premiere episode of TV series ‘Duncan Bannatyne’s Seaside Rescue’ for Virgin 1 and was first broadcast in 2010.
